epub, mobi |eng | 2015-04-21 | Author:Shane Atchison & Jason Burby [Atchison, Shane & Burby, Jason]

INCLUDE BRAND REACH. This is the number of people who know about your brand or product, and how big a conversation they’re having. For example, we talked above about tests ...

epub |eng | 2015-06-15 | Author:Dave Marinaccio

Mr. Humble DURING NEW BUSINESS PITCHES I’ve run across a number of interesting characters, none more bizarre than the owner of a software company in Arlington, Virginia. New business pitches ...

epub |eng | 2006-06-02 | Author:Richard Bayan [Bayan, Richard]

MONEY-SAVING inexpensive affordable economical thrifty low-cost low-priced value-priced budget-priced discount-priced bargain-priced invitingly priced sale-priced priced to sell rock-bottom prices popular prices unheard-of low prices direct-to-you prices affordably priced surprisingly affordable ...

epub |eng | 2011-09-20 | Author:Martin Lindstrom [Lindstrom, Martin]

Haven’t I Seen You Somewhere Before? One of the classic (literally)—and most effective—ways companies create the nostalgia factor is by dusting off and rereleasing commercials, slogans, or ad campaigns from ...

epub, pdf |eng | 2010-04-25 | Author:Donna Anselmo

FOCUS ON RELATIONSHIPS BEFORE SALES Networking is more than the practice of handing out business cards. To be successful, you must build relationships. To do that, you must understand what ...

epub |eng | 2008-10-21 | Author:Lindstrom, Martin [Lindstrom, Martin]

NOW YOU MIGHT be thinking, this is all well and good, but is there scientific proof that brands have a great deal in common with spirituality and religion? That’s what ...

epub |eng | 2016-03-07 | Author:Colligan, Paul

How Do I Make my Video Go “Viral”? I remember that day when he looked me in the eye and said, “Oh, we don’t have a marketing budget, we’re just ...

epub, mobi, azw3, pdf |eng | 2020-12-19 | Author:David Ogilvy [Ogilvy, David]

Testimonials work well when they come from recognized experts in well-known companies. News works well. It appears that readers scan the advertisements in technical journals looking for new products. To ...

mobi |eng | 2010-06-07 | Author:Roman, Kenneth [Roman, Kenneth]

Having set a vast expansion in motion, Ogilvy was not entirely happy with the consequences. The principles traveled well, but the founder did not. He was terrified of flying and ...

epub |eng | 2014-12-22 | Author:Paul Feldwick [Feldwick, Paul]

And rather than attack Rosser Reeves (with whom I think he was always on good terms*), Bernbach typically accepted his position, and then patronisingly went beyond it: A unique selling ...

epub |eng | 2013-03-27 | Author:Luke Sullivan & Sam Bennett [Sullivan, Luke & Bennett, Sam]

This truth campaign did happen to employ some of our usual suspects (TV and print), so let’s go back to our self-imposed rule and pretend TV and print don’t exist. ...

epub |eng | 2015-05-10 | Author:Harrington, Kevin & Priestley, Daniel [Harrington, Kevin]

ACTION STEP www.keypersonofinfluence.com/publish HALFWAY POINT How are you going with the hidden theme? You are halfway through this book; have you found it yet? Keep looking, keep connecting the dots ...

epub, mobi, pdf |eng | 2014-01-29 | Author:Paul Rand [Paul Rand]

Newspaper advertisement GHP Cigar Company 1957 The kind of humor expressed by the “Dubonnet man” (originated by Cassandre) is inherent in the design itself. The “funny” face and general attitude ...

azw3, mobi, epub |eng | 2015-04-02 | Author:Ryan, Damian [Ryan, Damian]

Ellie Mirman, director of marketing, HubSpot Thirty terrible pieces of social media advice to ignore 1. You need to be on every single social network Especially if you have limited ...

azw3 |eng | 2013-02-01 | Author:Peters, Damien [Peters, Damien]

Riffs Riffs are usually short groups of notes played repeatedly throughout a song. Two famous examples are the introduction to “Satisfaction” by the Rolling Stones or “Beat It” by Michael ...